Define Your Style.
Own Your Confidence.
At b.tempt’d, we believe that embracing your individuality is the key to feeling confident and stylish. We’re not just about lingerie; we’re about celebrating your unique vibe, confidence, and style—a perfect mix of classic and contemporary.
We’ve been all about crafting top-notch lingerie essentials that fit your life, no matter how you live it. Designed with you in mind, every piece is a chance to make a statement that’s all you. Express yourself, your way, with b.tempt’d.
Fit For The Cure®
Our commitment to women extends beyond the design studio and into the community, where we support the fight against breast cancer. We donate $5 to Susan G. Komen® for every person who receives a complimentary bra fitting and purchases a regular price Wacoal or b.tempt'd bra at our Fit for the Cure® events. Through Fit for the Cure® and other initiatives, we’ve donated more than $6.1 million to Susan G. Komen®.